We never imagined that a simple daily product — toilet paper — could be so dangerous. But every single day, 27,000 trees are sacrificed just to make rolls of conventional toilet paper. Each of these rolls is packed with over 100,000 chemicals, including toxic PFAS “forever chemicals” — linked to cancer, hormone disruption, and liver damage.

And it’s not just harming our bodies. Conventional paper production wastes 37 gallons of water per roll, generating enough CO₂ to drive 25 miles per roll.

Worse, despite Black Americans making up 13.7% of the U.S. population, Black ownership in the $95B U.S. paper industry is nearly non-existent.

We knew there had to be a better way. Leafy was born — a brand that protects your family, saves the planet, and builds wealth where it’s needed most.

During 2020, Marvin was part of an Accelerator program, working on a tech business aimed at solving an overlooked problem. Then, seemingly overnight, the world came to a chaotic halt. The pandemic hit, civil unrest spread, and the mad scramble for toilet paper became a symbol of the times. These events forced Marvin to pause his previous business and rethink his direction.

One day, we came across a comparison of air quality before and during global lockdowns, and it made us realize how much human activity affects our environment. It sparked a deeper reflection on the role emissions play in our air quality and the urgent need to change.

As black business owners, this combination of challenges and awareness ignited a new idea: to not only address these environmental concerns but also to create a social enterprise that could uplift other black businesses during difficult times.

Leafy Products was born from this vision: a brand that protects families, saves the planet, and creates representation in a $95B industry where it’s desperately needed. Toilet paper was a vehicle to educate others about being eco-conscious with their spending.

We understand firsthand the importance of community empowerment and economic inclusion, which is why we built Leafy.

Our commitment goes beyond selling eco-friendly bamboo products; it's about creating a brand that reflects resilience, ownership, and responsibility.

We strive to educate, inspire, and reinvest in our communities while making sustainability more accessible, especially in places that have historically been left out of the green conversations.

Leafy offers premium, ultra-soft bamboo toilet paper that's chemical-free, BPA-free, and naturally antibacterial. Our subscription model saves customers 10% while providing convenient doorstep delivery.

By choosing Leafy, you're supporting a Black-owned business that's creating representation where it's needed while getting superior products that protect both your family and the environment.

Even our packaging is biodegradable, made from 100% sugarcane fibers.

We're already making waves with major brands that value both our mission and products. From elite hotels to loyal customers, our impact is undeniable: